The Amy Gillett Foundation has launched a new 'Ride Right' campaign in an attempt to reduce the incidence of cycling injuries and deaths.
Supported by the Transport Accident Commission, the campaign consists of a collection of Ride Rules to remind riders of things they can do to stay safe, and these rules are displayed on posters and postcards using humorous pictures.
CEO of the Amy Gillett Foundation (AGF) Tracey Gaudry said the campaign is just another step forward for the foundation and forms part of their broader strategy to reduce incidences through awareness and education.
"Together we've created a series of bike rider safety themes with a primary action associated with each theme, called Ride Rules," she said. "Each Ride Rule provides an engaging way to help improve bike riders' awareness and understanding about how they can improve their safety".
The first six rules were released after Amy's Gran Fondo in Lorne, Victoria on Sunday, 16 September and can be viewed here
The AGF was born out of the tragic death of Amy Gillett who was hit by an out of control motorist while cycling with her national teammates in Germany in 2005.
The foundation is also a proud partner of AustCycle and are strong believers that better cycling education is the key to not only increasing the number of people cycling in Australia, but reducing the number of cycling injuries and deaths.